Beliau kini adalah sebagai Associate trainer syarikat Fitrah Perkasa Sdn Bhd. Beliau berkelulusan dalam bidang Sarjana Pengajian Hadis Universiti Darul Uloom, Deoband, India dan BA Usuluddin Universiti Al Azhar, Kaherah, Mesir. Berpengalaman  15 tahun di dalam bidang dakwah . Pengalaman bekerja sebagai mantan Ketua Editor – Thinkers Library Sdn Bhd, Pengurus – Catalyst Network Shoppe Sdn Bhd, Pengurus Projek Alfa Event & Entertainment Sdn Bhd, Fasilitator – Al-Farabi Consultant & Management, Penolong Pengarah Operasi dan Modul dan Fasilitator – Fitrah Perkasa Sdn Bhd dan Penceramah Bebas.


Beliau adalah Professional Coach. Mempunyai pengalaman selama 35 tahun dalam bidang Perbankan   dan  20 tahun terlibat dalam bidang Latihan dan Konsultan. Merupakan mantan Naib Presiden Akademi Latihan Bank Rakyat. Beliau berkelulusan dalam bidang Master in Human Resource Management (UUM), Degree in Bussiness Admin (RMIT). Beliau sudah Certified Professional Trainer (MIM), Certified Master Practitioner in Neuro Linguistic Programming NFNLP(USA). Beliau juga pernah menjadi Konsultant kepada Bank dan Koperasi, Penulis Buku “ Berkhidmat dari Hati ” dan Penceramah jemputan di pelbagai organisasi.


Zubaidah Abu Bakar a.k.a. Che DOT is a Personal Excellence Coach and the founder of Happy Mind Solutions. She is the creator of the Ultimate Success & Happyness Formula, D.O.T. She is passionate about motivating people to Dream big, be Optimistic and Transform into the best versions of themselves at work and in life using this formula for a truly purposeful, passionate and profitable life. She has 14 years of progressive experience in training, coaching and mentoring on personal excellence for employees, public or individuals to support organizational excellence or life excellence. She specializes in mindset mastery and soulful communication. Che DOT attained her Bachelor Degree in Education (TESL) (Hons) from Universiti Putra Malaysia (UPM). She is a certified HRDF Trainer (Ref: 0174) and a certified NLP Coach (The American Board of Neuro-Linguistic Programming – ABNLP).

She had 30-years of exciting working experience in PETRONAS from a humble beginning as a stenographer to her dream job, a corporate trainer. Her mindset @ career breakthrough inspired thousands of PETRONAS employees and PETRONAS scholars locally and abroad (Sudan, Vietnam, Oman and Mauritania) through her training programs. She quit to set up her own startup company, HAPPY MIND SOLUTIONS to pursue her passion. Amongst others, she teaches personal excellence at work, the courage in me, W.O.W. service, mastering communication at work & beyond and anger management. She also does coaching and mentoring.

Che DOT’s deliveries and sharings are unique as they are entirely based on her own mindset @ career transformational journey from ZERO to HERO in the biggest and most challenging organization in Malaysia (PETRONAS). It saw how a working mom of 6 like her transform from a stenographer to her dream job, a corporate trainer despite huge challenges at work and in life while maintaining excellent rapports with people at almost all levels at work and in life. Participants enjoy replicating her success blueprint (as a mentor) to change their old mental patterns into new habits and achieve similar results through her reprogramming techniques and strategies (in modelling the excellence). Her struggles and successes within and outside PETRONAS make her teaching authentic, almost non-theoretical and easy to follow. Che DOT’s clients are/were amongst others, Petroleum Nasional Berhad (PETRONAS), Institut Teknologi Petroleum PETRONAS (INSTEP), JPN, startup companies, IIUM, UKM and NGOs. Che DOT has also been invited to speak at some organizations, universities and NGOs. She also appeared in the local mass media.